Today the company comprises more than 30 people across disciplines such as Creative, Research, Strategy, Client Partnership, Analytics and Technology. Ensuring that every skill set required for client needs is available in-house.

Key People

T.V. Shivkumar
Co-founder and Chief Executive Officer

  • Shiv heads TheoryM and focuses on building client businesses and shaping Relationship Marketing programmes for leading brands.
  • He brings several decades of expertise in advertising and marketing to bear on
    TheoryM’s recommendations in customer and business-to-business marketing.
  • As an alumnus of S.P.Jain Institute, Mumbai, Shiv started his career at Grey Worldwide and moved on to Rediffusion D Y & R where he headed the Colgate and Palmolive Franchise.
  • His previous assignment was Executive Vice President, Saatchi & Saatchi, India.

Hanuwant Singh
Group Director – Client Partnerships

  • Hanu heads a Client Partnership team at TheoryM. He partners with a variety of clients across the finance, entertainment & FMCG verticals. Everyday, he brings strong operational and strategic support to their marketing efforts.
  • He brings 16 years expertise in retail sales and Direct Marketing.
  • Hanu has worked with a number of companies including Vadilal Ice Creams,
    Euro RSCG, Enterprise Nexus & McCann Erickson. He has handled brands like
    Apollo Tyres, Indian Airlines, Air Canada, Canon, Carrier Aircon, JobsAhead, Whirlpool, Maruti, General Motors, Compaq, Sony PlayStation2 & GTC Industries.
  • His previous assignment was Vice President, Lowe Personal at New Delhi. Prior to which he has been with Euro RSCG, Enterprise Nexus, McCann Erickson, all in direct marketing/CRM.

Raju Khadilkar
Creative Director

  • Raju brings creative leadership to many of TheoryM's brands apart from more than10 years of experience in advertising.
  • Raju is a Fine Arts graduate & with a Post-graduate certificate from Association of Advertising Agencies of India.
  • Some of the brands he has worked on include MTV, Etv Marathi Channel, Colgate Palmolive, HSBC, DHL, RPG Group, Onida Televisions, Indian Express & HLL
  • His last assignment was Creative Head (Art)- at Market Missionaries responsible for the creative departments at Mumbai & Pune.