At TheoryM, we help clients focus on creating and sustaining marketplace leadership through the development and ongoing management of customers and their brands.

The Process
Using the principles of Relationship Marketing, the marketing and brand strategy team – armed with relevant customer intelligence answers three basic questions:

• Who should the customer be?
• What should we offer them?
• How will we communicate and deliver to them?

This is then fed back to the Client Partnership, Analytics & Creative teams for them to give it shape and form. Needless to say, this collaborative effort produces decisive communication that often has a very favourable impact on the sales & awareness of a brand.