TheoryM is a Marketing Communications services company headquartered in Mumbai, India. It is focused on “helping businesses acquire, retain and optimise the value of their customers” across multiple touch points. To deliver this faithfully, we are sales obsessed and accountability driven.

We deliver end-to-end marketing and communication driven solutions by combining marketing information, strategy with creative thought. We aim to develop programmes and marketing solutions that are media neutral, measurable, trackable and more importantly, result oriented.

Using cutting edge creative, the latest database technologies, statistical modeling techniques and response measurement metrics-we develop customer centric marketing programs that are extremely effective in terms of response, customer involvement and ROI.

click to view TheoryM's PracticesWe have run successful integrated programs using contact channels that comprised a combination of Mass Media, Direct Mail, Direct response advertising, Personal Selling, field promotions, Telephones, E-mail, Newsletters, SMS, Interactive Kiosks, Personalized Web sites and Internet Chat (all developed in-house), for a number of leading brands. The advantage of this integrated approach is evident – consistency of brand equity, message and output and lower overheads for clients that arise from dealing with multiple partners.



Board of Directors
 Manoj K. Maheshwari (MD, JF Laboratories) -Non Executive Director
T.V. Shivkumar -Chief Executive Officer
Vinay Pinto